Six Risks You Should Take to Build Trust
We’re pleased to announce the release of our latest eBook: Six Risks You Should Take to Build Trust. It’s the third in the new Trusted Advisor Fieldbook series by Charles H. Green and Andrea P. Howe. Each eBook provides a snapshot of content from The Trusted Advisor Fieldbook, which is jam-packed with practical, hands-on strategies […]
Labor Day
In honor of the US Labor Day holiday, we are not posting content today. Instead, we recommend you take a moment and read the Wikipedia entry for Labor Day. Have a fine day, and put away your whites. We’ll return you to our regularly scheduled programming tomorrow.
Trusted Advisors: Are You Joking?
A doctor, a lawyer and a rabbi all walk into a bar. The bartender says: “What is this, some kind of joke?’” Notice: It’s never a manufacturer, a schoolteacher and a dancer who walk into the bar and serve as setup-lines for our jokes. Instead, it’s those who should be our most trusted advisors: doctors, […]
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THE TRUSTED ADVISOR FIELDBOOK
The pragmatic, field-oriented follow-on to the classic The Trusted Advisor. Green and Howe go deep into the how-to’s of trusted business relationships—loaded with stories, exercises, tips and tricks, and deeply practical advice.
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TRUST-BASED SELLING
“Sales” and “Trust” rarely inhabit the same sentence. Customers fear being “sold” — they suspect sellers have only their own interests at heart. Is this a built-in conflict? Or can sellers serve buyers’ interests and their own as well? The solution is simple to state, hard to live—and totally worth the effort.