SEO and Content-free Content
I had a delightful Notting Hill lunch this spring with Sonja Jefferson, of Valuable Content fame. I suggested the word “content” itself, in an era of content farms, sounds content-neutral, even content-free. Hence the challenge: How to think about quality content in a content-challenging age? Sonja herself offers insights in Are You Content With the […]
Trusted Advisor Associates is Finally on Facebook
We’ve gone and done it. Trusted Advisor Associates is on Facebook. We wanted to take the time to officially announce our “big opening” on Facebook. Even with the release of Google+, Facebook is still a great source for building a community within social media. And that’s precisely what we want to continue to do. In […]
Three-Word Tort Reform: Common Sense
I confess: I’m not one to read directions. Ever. But while hanging a mirror recently I happened to glance at the instructions on the back of the OOK package for picture wire (Will not fray! Will not rust!). I saw the best instructions ever: Use Common Sense when hanging your pictures. So simple. So elegant. […]
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THE TRUSTED ADVISOR FIELDBOOK
The pragmatic, field-oriented follow-on to the classic The Trusted Advisor. Green and Howe go deep into the how-to’s of trusted business relationships—loaded with stories, exercises, tips and tricks, and deeply practical advice.
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TRUST-BASED SELLING
“Sales” and “Trust” rarely inhabit the same sentence. Customers fear being “sold” — they suspect sellers have only their own interests at heart. Is this a built-in conflict? Or can sellers serve buyers’ interests and their own as well? The solution is simple to state, hard to live—and totally worth the effort.
THE TRUSTED ADVISOR
This classic book explores the paradigm of trust through the filter of professional services. It is a blend of thought and practice, clear ideas and practical suggestions, and it has found a place on many professionals’ working bookshelves.