The October Trust Matters Review
Social Tools suggests ways to make reciprocity, the grease of relationships, easier. S. Anthony Iannarino suggests that instead of concentrating on the C-Suite, you look after the real stakeholders. Ira Flatow interviews Professor Baron-Cohen on the origins of evil and the neuroscience of lack of empathy. Jason Chen discusses the effect of embarrassment on trust. […]
Books We Trust: We: Performance, Profit and Full Engagement
This is the sixth in a series called Books We Trust. In this issue, we talk with Kevin Kruse about his book with Rudy Karsan entitled We: How to Increase Performance and Profits Through Full Engagement. Kevin is a serial entrepreneur, founder of The Kruse Group, and co-founder of the e-Patient Connections conference. His co-author […]
Upcoming Events and Appearances: Trusted Advisor Associates
Join us at one or more upcoming Trusted Advisor Associates events. This Fall, we’ll be hosting and participating in events in Copenhagen, Denmark; Minneapolis, MN; and through globally accessed webinars. Also, a word about the Trusted Advisor Mastery Program. ———————————————————————————————- Wed. Oct 12th Copenhagen, Denmark Charlie Green Charlie will be delivering a seminar with our […]
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THE TRUSTED ADVISOR FIELDBOOK
The pragmatic, field-oriented follow-on to the classic The Trusted Advisor. Green and Howe go deep into the how-to’s of trusted business relationships—loaded with stories, exercises, tips and tricks, and deeply practical advice.
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TRUST-BASED SELLING
“Sales” and “Trust” rarely inhabit the same sentence. Customers fear being “sold” — they suspect sellers have only their own interests at heart. Is this a built-in conflict? Or can sellers serve buyers’ interests and their own as well? The solution is simple to state, hard to live—and totally worth the effort.