Intimacy: If You Can’t Say the I-Word, You Have the I-Problem
Many of you know about the Trust Equation – (Credibility + Reliability + Intimacy) / Self-Orientation. Trust research has shown that of the four factors, the one most associated with high trust scores is – Intimacy. Recently I’ve spoken with two organizations – one in financial services, the other in professional services – that are […]
Killer Apps 2.1 – Voice to Text on Your Computer
I wrote on my last post about how Siri on the iPhone was just the tip of the iceberg for speech-to-text software. Fine and good, but what about voice-2-text on your computer? If you have a Mac running Lion OS X 10.7 Lion, you can see the future now. If you don’t, check this out […]
Killer Apps 2.0: Siri is Just the Teaser
Last summer I wrote about how speech-to-text software may be a killer app. At the time, I mentioned the rumor about what was to become Siri, the “talk to me” assistant in Apple’s then-upcoming iOS5. I also talked about Dragon Naturally Speaking, a PC-based system. That was then: this is now. Apple itself is actually […]
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THE TRUSTED ADVISOR FIELDBOOK
The pragmatic, field-oriented follow-on to the classic The Trusted Advisor. Green and Howe go deep into the how-to’s of trusted business relationships—loaded with stories, exercises, tips and tricks, and deeply practical advice.
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TRUST-BASED SELLING
“Sales” and “Trust” rarely inhabit the same sentence. Customers fear being “sold” — they suspect sellers have only their own interests at heart. Is this a built-in conflict? Or can sellers serve buyers’ interests and their own as well? The solution is simple to state, hard to live—and totally worth the effort.