Think Like a Buddhist, Sell Like a Rock Star
We’ll get to sales. First: “Terrible drought, crops dead, sheep dying. Spring dried out. No water. The Hopi, or the Christian, maybe the Moslem, they pray for rain. The Navajo has the proper ceremony done to restore himself to harmony with the drought. You see what I mean. The system is designed to recognize what’s […]
Find the Fear and Swim Upstream to Trust
Fear is the root negative human emotion. Scratch the surface of other negative feelings, and you will find fear at the core. Fear Drives Behavior If you accept this description of fear, it means you can roadmap people’s emotions. It also means you can diagnose your own. Fear is the main driver of dysfunctional human […]
Playing a Losing Hand to Win
Four years and 9 months ago I wrote a blogpost called An Honest Wedding. It was about the nuptials in western Michigan of a cancer patient “Jane,” and the widower of a cancer victim, “John.” This week I was back in Michigan, to attend the inevitable bookend of that blogpost – the funeral of “Jane,” […]
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Build deeper trust with your clients and colleagues
THE TRUSTED ADVISOR FIELDBOOK
The pragmatic, field-oriented follow-on to the classic The Trusted Advisor. Green and Howe go deep into the how-to’s of trusted business relationships—loaded with stories, exercises, tips and tricks, and deeply practical advice.
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TRUST-BASED SELLING
“Sales” and “Trust” rarely inhabit the same sentence. Customers fear being “sold” — they suspect sellers have only their own interests at heart. Is this a built-in conflict? Or can sellers serve buyers’ interests and their own as well? The solution is simple to state, hard to live—and totally worth the effort.
THE TRUSTED ADVISOR
This classic book explores the paradigm of trust through the filter of professional services. It is a blend of thought and practice, clear ideas and practical suggestions, and it has found a place on many professionals’ working bookshelves.