The Open Letter Main Street CEOs Should Write to Wall Street
What if a CEO told Wall Street they were going to be straight with earnings and management? Could Wall Street handle it?
Author Archive for: Charles H. Green
Entries by Charles H. Green
When Sharing the Pain is a Bad Downturn Strategy
It makes a difference how you make money in a downturn–for the upturn.
Call for Submissions: April Carnival of Trust
Requesting applications for the April Carnival of Trust
How Business Underestimates the Power of Belief
The story of solitary confinement provides a powerful metaphor for the role of beliefs in business.
Why B2B Salespeople Love Value Propositions – But Shouldn’t
Selling without emotion doesn’t work; but many B2B salespeople opt for value propositions, because they allow sellers to avoid emotional connection.
Why Value Propositions are Overrated
The usual B2B idea of a value proposition is rooted in economics; but psychology is more relevant.
Random Acts of Kindness
There are very good deeds done, we just don’t often take time to note them.
Do We Learn From Our Mistakes? Or Not?
Data suggest that we don’t learn from our mistakes. But it’s tough to interpret that data…
Applying Business Best Practices to Relationships
Some business “best practices” are based on non-human forms, and turn out to be destructive when applied to people.
Trust Reader Volume 1
Greetings. Competitive Disadvantage: New Sales Strategies for New Business Models is the first article in a series of ebooks I’m releasing called The Trust Reader. The Trust Reader will be published roughly every few months. Articles introduced here will be available thereafter on the trustedadvisor.com website, but you’ll see them here first. The highlighted article […]