Marketing Science is Great in Theory…
The power of rational thought is vastly overrated in much of life.
Charles H. Green is founder and CEO of Trusted Advisor Associates LLC; read more about Charlie at http://trustedadvisor.com/cgreen/You can follow him on twitter @CharlesHGreen
The power of rational thought is vastly overrated in much of life.
We all know that money doesn’t buy happiness – why is it that we don’t focus on what does? One-liners and aphorisms to the rescue.
It’s OK to talk about “products” in a service company–just don’t do say it to the customers.
People often trust things that look stupid; including smart people. So what’s to do?
In most walks of life, we know the difference between measures and the things they measure. But in business, we confuse profits with success itself. Not right.
Sometimes it’s good to train customers. But you’d better do it right.
Liberty Mutual comes up with an ad campaign that calms at least one cynic.
Transparency is one of the four key principles of trust
Ethics programs in business are at their root more about competition than about ethics.
April Carnival of Trust may be the best yet.
We often think of establishing trust in business relationships in sales-related roles. For instance, if I have a product or service, I will tell you how my industry knowledge and credentials will make it clear I am the person you should buy from. In short, you can trust me. I know everything there is to […]
Trust is complicated in many aspects of our daily lives; by comparison, trust in business seems relatively straightforward. Or is it? While personal trust involves emotional and relational complexities, trust in business is not necessarily uncomplicated. It involves navigating ethical dilemmas, managing diverse relationships, adapting to cultural differences, and maintaining transparency—all of which require careful attention […]