Marketing Science is Great in Theory…
The power of rational thought is vastly overrated in much of life.
Author Archive for: Charles H. Green
Entries by Charles H. Green
Pain is Inevitable – Suffering is Optional
We all know that money doesn’t buy happiness – why is it that we don’t focus on what does? One-liners and aphorisms to the rescue.
When Service Companies Shouldn’t Talk about Products
It’s OK to talk about “products” in a service company–just don’t do say it to the customers.
Is it Stupid to Be Trusting?
People often trust things that look stupid; including smart people. So what’s to do?
Success – and Measuring Success
In most walks of life, we know the difference between measures and the things they measure. But in business, we confuse profits with success itself. Not right.
Incenting Good Behavior? Or Insulting Customers?
Sometimes it’s good to train customers. But you’d better do it right.
Can Advertising Avoid Being Cynical?
Liberty Mutual comes up with an ad campaign that calms at least one cynic.
Operating Transparently
Transparency is one of the four key principles of trust
Why ‘Corporate Ethics’ is Usually an Oxymoron
Ethics programs in business are at their root more about competition than about ethics.
April Carnival of Trust: the Best Yet?
April Carnival of Trust may be the best yet.