How to Write a Great Client Newsletter: Object Example
From Studley Commercial Real Estate, a model of how to write a client newsletter
Charles H. Green is founder and CEO of Trusted Advisor Associates LLC; read more about Charlie at http://trustedadvisor.com/cgreen/You can follow him on twitter @CharlesHGreen
From Studley Commercial Real Estate, a model of how to write a client newsletter
Some of our economic behaviors look distressingly like a shakedown.
Empathy is generally considered a virtue. But is it enough? And if it’s fake, is it too much?
Dear Trust Matters readers: Normally at this time of the month we send out an ebook—either a new set of articles, or selections from the Trust Matters blog. This month is a little different. On October 23rd, I’m participating in a Trust Summit—a breakfast meeting-cum-panel discussion with four leading voices on the subject of trust […]
How do you get long-lasting, repeating, long-term clients? Like for 50 years? It’s simple.
I belong to a group of peers; we meet semi-monthly to discuss whatever business issues we see. Lately, we’re seeing a theme emerge. Most businesses been operating under stressful circumstances for at least the last 12 months. For most organizations, profits were down (or non-existent), resulting in considerable price/service pressure from clients/buyers/customers. So it’s not […]
On Friday October 23, 2009 at the Harvard Club in New York City, Chris Brogan and Julien Smith, co-authors of the New York Times bestselling book Trust Agents: Using the Web to Build Influence, Improve Reputation and Earn Trust, along with David Maister and Charles H. Green, co-authors (with Rob Galford) of the business classic […]
Invitation to an event featuring four thought leaders in trust.
Charles H. Green on CNBC, and in BusinessWeek.com and RainToday.com this week
Most recommendations for improving business trust are institutional, and very expensive. Shame is a lot cheaper, and in some ways more effective.
We often think of establishing trust in business relationships in sales-related roles. For instance, if I have a product or service, I will tell you how my industry knowledge and credentials will make it clear I am the person you should buy from. In short, you can trust me. I know everything there is to […]
Trust is complicated in many aspects of our daily lives; by comparison, trust in business seems relatively straightforward. Or is it? While personal trust involves emotional and relational complexities, trust in business is not necessarily uncomplicated. It involves navigating ethical dilemmas, managing diverse relationships, adapting to cultural differences, and maintaining transparency—all of which require careful attention […]