Can You Differentiate Yourself from a Competitor in a Sales Presentation?
Focusing on your competitor dilutes your ability to be client-focused; differentiate by being who you are.
Author Archive for: Charles H. Green
Entries by Charles H. Green
Meeting Your Customers’ Value Metrics
A self-confession: it’s hard to fix my own inadequate approach to having value conversations with clients.
Collaboration: Trust Matters Interview with Brandon Klein
Collaboration is critically linked to trust; an interview with Brandon Klein, collaboration king.
Can Trust Replace Contracts?
Using trust can not only cut costs and time, but lower risk as well.
What Introductions Can Teach Us About Trust
A training exercise beginning with introductions can tell us a lot about how and what we trust.
A Story About the Power of Stories
Why stories are a powerful supplement to listening for trusted advisors who wish their advice to be taken
Best B2B Sale of the Month: Selling by Doing, Not Selling by Telling
A great job of successful selling by directly addressing issues in real time–selling by doing.
The Trust Reader Volume 3
This post went out the day before Thanksgiving in the US. Which means a fair number of TrustMatters readers may have had a few other things on their mind. So with apologies for the repetition; here it is again. Greetings, and welcome to Edition 3 of the TrustReader. The TrustReader series announces the publication of […]
HBS’s Bill Sahlman on the Financial Crisis: Why it Happened, How to Fix It
Harvard B-School prof Sahlman makes a really fine diagnosis; and a merely good prescription
The Trust Reader Volume 3
The Trust Reader Volume 3 Greetings, and welcome to Edition 3 of the TrustReader. The TrustReader series announces the publication of new articles on the Trusted Advisor website. Get the Trust Reader volume 3 here In this edition of the TrustReader there is a common theme: the idea of applying principles to business. One applies […]