The Trust Reader Volume 3

Greetings, and welcome to Edition 3 of the TrustReader. The TrustReader series announces the publication of new articles on the Trusted Advisor website.

Get the Trust Reader volume 3 here

In this edition of the TrustReader there is a common theme: the idea of applying principles to business. One applies principles-based thinking to tactics–the issue of pricing. The lead article applies principles-based thinking at a functional level–in this case, Sales. And the final article, which originally appeared in, is about principles at the core of the way business is conducted. Please enjoy reading:

I welcome your comments, and hope your holiday season is enjoyable.

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