Entries by Charles H. Green

Are Your Clients Lying to You?

Have you ever had that sinking feeling that your client—or your hopefully prospective client—is being less than honest with you? Maybe they haven’t returned that call. The last three email exchanges have been one-way. They haven’t mentioned that meeting they were so eager about just last month. They’re talking constrained budgets. Is it possible your […]

Clinton, Trump and the Trust Equation

Those of you following US presidential politics have been treated to a truly unique process this year. The role of the personal, of perceived character – and trustworthiness in particular – hasn’t been this central in decades. The Trust Equation provides a simple way of articulating the several elements of trustworthiness: Credibility, Reliability, Intimacy and Self-orientation. […]

Destroying Trust with Just a Verb

The Associated Press decided to drop the term “illegal immigrant” from its reporting. Their point: the term ‘illegal’ should be applied to actions, but not to persons. It’s the immigration equivalent of, “hate the game, not the player.” Of course, that’s red meat to a lion for some. Senator John McCain said, “You can call it whatever […]

Integrity: What’s Up With That?

Like trust, integrity is something we all talk about, meaning many different things, but always assuming that everyone else means just what we do.  That leads to some vagueness and confusion. But a careful examination of how we use the words in common language is useful. Integrity and the Dictionary Merriam Webster says it’s “the quality […]

Trust-Based Selling Between Cultures

The hardest thing about describing Trust-based Selling to Americans is the idea that the first step in selling has nothing to do with selling. They just don’t get it. Maybe this will help. Jim Peterson—lawyer, accountant, former newspaper columnist, blogger—told me this delightful story about himself. I’m an American, and had moved to Paris as […]