You probably know the common advice, “Always exceed expectations.” It sounds like a trust-creating move – but it’s not. In fact, it’s a trust-destroyer.

Learn more in the Trust-Tip Video below.

New Video Trust-Tips Series

Announcing the Trust Tips video series – weekly one-minute, high-octane pieces of value. Let me know how you like it.

(if you have trouble seeing the video, click here)

Subscription

If you like the video series, if you like our occasional eBooks, why not subscribe to receive them via email? Every 2-4 weeks we send you selected high-quality material.

To subscribe, click here, or go to  http://bit.ly/trust-subscribe.

It’s all about Tools that Work – For Your Work.

This post is written by:

Charles H. Green

Charles H. Green is founder and CEO of Trusted Advisor Associates LLC; read more about Charlie at http://trustedadvisor.com/cgreen/You can follow him on twitter @CharlesHGreen

A personal note from Charlie: For a free eBook on Selling to the C-Suite, email me with your full name and email address; I’ll be glad to send you a copy. Just send the request to: [email protected], and ask for the Selling to the C-Suite eBook.

Filed Under: Trust TIps