Shed some light

Top Ten Reasons Organizations Don’t Teach Trust

A little while back I was asked a simple yet profound question by Tom Hines from the Monitor Group. It’s a question that over the years, I continue to get from clients – and clients from all over the globe, no less. It seems no matter where you are from or what services your organization […]

Over-talking your welcome

Are You Talking Your Way Out of a Sale?

We’ve all done it. Talked ourselves just a little too far back into a corner. Often – and especially in a sales meeting – it’s because we feel a need to fill that conversational void. But rather than being helpful, rattling on can be detrimental to your getting the sale. Read on to find out more about […]

Make Contact - Share Stories

Enabling Stupid Marketing (and #Sales) at the Speed of Light: Part 3 of 3

This is the third part of a three-blogpost series. In the first, I argued that “stupid marketing and sales” – defined as “a stultifying obsession with one’s own product features, to the exclusion of any meaningful focus on customer needs, much less wants” – has become endemic. In the second, I stated three reasons for […]

THE TRUSTED ADVISOR FIELDBOOK

The pragmatic, field-oriented follow-on to the classic The Trusted Advisor. Green and Howe go deep into the how-to’s of trusted business relationships—loaded with stories, exercises, tips and tricks, and deeply practical advice.
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TRUST-BASED SELLING

TrustBasedSelling“Sales” and “Trust” rarely inhabit the same sentence. Customers fear being “sold” — they suspect sellers have only their own interests at heart. Is this a built-in conflict? Or can sellers serve buyers’ interests and their own as well? The solution is simple to state, hard to live—and totally worth the effort.

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THE TRUSTED ADVISOR

The Trusted AdvisorThis classic book explores the paradigm of trust through the filter of professional services. It is a blend of thought and practice, clear ideas and practical suggestions, and it has found a place on many professionals’ working bookshelves.

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