What’s the relationship of time to sales? Should we worry that “time’s a wasting?” Or pay more heed to “all good things in due time?” It sounds like a trivial question, but it’s got some far-reaching implications. In late 1964, an English group calling themselves The Rolling Stones got their first U.S. Top 10 record […]
Have you ever stopped and asked yourself if you’re worthy of your client’s trust? It’s a big question, but one with an interesting twist. It seems that trust, especially a client’s trust in us, is something that we too often take for granted. Just because a client signs on board with us – shouldn’t mark […]
I first wrote the below a few years ago – and it’s interesting how well the content, not to mention the message, still rings true today. While social media is probably the fastest evolving marketing and sales tool available, it’s interesting how much of it just hasn’t changed at all. Most of that is the root […]
THE TRUSTED ADVISOR FIELDBOOK
The pragmatic, field-oriented follow-on to the classic The Trusted Advisor. Green and Howe go deep into the how-to’s of trusted business relationships—loaded with stories, exercises, tips and tricks, and deeply practical advice.
FIND OUT MORE
“Sales” and “Trust” rarely inhabit the same sentence. Customers fear being “sold” — they suspect sellers have only their own interests at heart. Is this a built-in conflict? Or can sellers serve buyers’ interests and their own as well? The solution is simple to state, hard to live—and totally worth the effort.
THE TRUSTED ADVISOR
This classic book explores the paradigm of trust through the filter of professional services. It is a blend of thought and practice, clear ideas and practical suggestions, and it has found a place on many professionals’ working bookshelves.