Chris Brogan, Meet Jack Hubbard

Superficially, they couldn’t be more different. One is old (and old school), one isn’t.  One is in middle market banking, one in social media. Tie, open collar. Midwest, East.

I don’t think they know each other—but they should.  They’re two peas in a pod—in a great pea patch.

The Banking Guy

Jack Hubbard is CEO (that’s Chief Experience Officer) and Chairman of St. Meyer & Hubbard. Along with President Bob St. Meyer, they run a Chicago-based training performance change firm. They serve the banking business, mostly medium-sized. They serve up some astonishing numbers, with very loyal clients.

But that’s just the description. Jack is known for starting his day by sending out emails to clients highlighting specific news items of interest to them.  When you talk to Jack, you discover he is on a mission to discover everything about the most interesting person in the world—you.  His upbeat curiosity and low self-orientation is infectious; he doesn’t sell you on their work—you buy it. Gladly.

Jack’s not really in the banking business–he’s in the people business.  Banking is just his regional accent; his language is human.

The Social Media Guy

Readers of this blog are more likely to know Chris Brogan.  I did an interview with Chris last year. He’s all over social media; a demi-god of Twitter, an emerging guru of Google+, co-author (with @julien Smith) of Trust Agents, co-founder of Podcamp, involved in New Marketing Labs, collaborator with Hubspot Marketing—and so on.

But that’s his day job. Chris has a phenomenal ability to remember faces and names (even twitter addresses). More importantly, he is inherently drawn to people—and they to him.

He is genuinely modest, even self-effacing.  He’s the one who taught me “tweet others 12 times for every time you tweet about yourself.” He may be a rock star in social media—but he’s the exact opposite of “rock star” in the way he conducts himself.

Chris isn’t really in the social media business—he’s in the people business. It’s no accident his main identity these days is Human Business Works. Social media is just his regional accent; his language is human.


Chris, meet Jack Hubbard.

Jack, allow me to introduce Chris Brogan.

Y’all have a nice day now.


Charles Green on CNBC and This Week

GodzillaIt’s been an interesting week for trust. Article

First, chose to print an article of mine titled Wall Street’s Run Amok: Harvard’s to Blame.  In it, I argue that the usual explanations for business malfeasance–greed, poor regulation, badly designed incentives–miss a much more fundamental cause.

For several decades now, our business schools have been teaching competition rather than collaboration, and contracted-out processes rather than partnership-based relationships.  With such beliefs at the heart of business, it’s not surprising that we find a dearth of things like trust, ethics, and generally getting along.

In fact, if you design a system based largely on self-aggrandizement (think sustainable competitive advantage, maximum shareholder value) as ends, it’s not just unsurprising–it’s downright predictable.  There’s no such thing as ethics if there is only self-involvement.

These belief systems worked well in the 1980s. Today, in a world where six degrees of separation is a vast overstatement, we can no longer afford ideas that encourage competing with our suppliers, customers, employees and partners.  We need a new belief system.

I’m not teeing off on Harvard Business School per se.  It’s just that, well, it’s the Harvard of Business Schools.  And it had more than its share of the designing of the competitive/contractual/process ideology.  If it can be as successful at teaching the new beliefs as it was at the old, it will continue to fulfill the powerful and positive role it used to.

Watch Me on CNBC Today

The good folks at CNBC apparently read  They were chatting about the article, and invited me in for today, Wednesday the 7th, on the Street Signs show (Erin and the boys).  The plan is for a slot at about 2:20PM.  Plans, of course, change, but plan to tune in.  And, as they say on the Bravo Channel, watch what happens.  [Later: here is the link to the video–have a look-see, it was fun!]

RainToday Article and Webinar

Also this week, RainToday publishes my article How Poor Cross Selling is Ruining Your Business in today’s issue.  Another very practical example of how the ability to manage trust–in particular, your trustworthiness–is a key driver of effective performance. 

Finally, I’m doing a webinar this week with the good folks at St. Meyer & Hubbard.  You can sign up here, and though the session is aimed at building trust in retail and commercial banking, it’s got a lot to say about other industries as well.