Great Moments in Selling – Bangor Savings
The marketing firm Forge gave a fine example of Selling by Doing, not by Telling
Top Ten Reasons Organizations Don’t Teach Trust
Being trustworthy seems like obvious good sense; why don't more organizations teach it?
Can You Tell the Truth About Being Self Interested?
Is there a contradiction between customer focus and serving our own self-interest? Not if you look at the right timeframe.
Why Modern Sales is so Anti Trust
The traditional view of sales pits salesman against customer; it's a view that's past its time.
Hey! Your Company Just Turned Into a Supply Chain!
The biggest unnoticed trend in business today is away from competition toward commerce.
Why Laughter Might Win the Proposal
Levity has a much more serious place in the business world than we let on.
Are you Hard Selling or Wrong Selling?
The biggest reason for the perception of sales as unethical is the lack of relationship in the approach
Great Selling by Truth Telling: A Best Buy Tale
Selling by telling the truth is a pretty obvious strategy when you think about it right; and it's got measurable good results.
Trust Based Selling in the Real World Case Study Number 42
Sometimes what looks like taking a risk is the safest thing to do in sales.
Real World Trust-Based Selling: Case Study 10
A fine example of selling by helping others from the software industry.