Welcome to the newest episode of Trust Matters, The Podcast. Listeners submit their personal questions about professional relationships, trust, and business situations to our in-house expert Charles H. Green, CEO, Trusted Advisor Associates and co-author of The Trusted Advisor.
A solo consultant writes in with this dilemma: “My core services are on the ‘softer’ side – I help clients develop better internal interactions by focusing on the corporate environment and culture. The problem that arises in my area of work is, how do you demonstrate concrete, quantitative results? I’m being asked questions by clients such as, “How do you know it’s working?” and “Can you project how this program will drive revenue?” I’m realizing I don’t have great answers. Any thoughts?”
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