Living Inside a Pariah Company
Last week I wrote a very critical blogpost about Volkswagen. I was, of course, hardly alone in doing so; the scandal has created tremors beyond even recent examples. But in the days since, I’ve been trying to think in different terms – in particular, what must it be like to be an employee of VW in these […]
The VW Trust Sinkhole: It’s Worse Than You Think
A. The Volkswagen Emissions Scandal. Q. What do you get when you assign German engineering the task of developing a high-performance trust-and-ethics violation? If you don’t know the basics of the VW emissions scandal, read up on it here. The basics: on the diesel engine models it sent to the EPA for US emissions testing, […]
How Bad Thinking Can Lead You to Discount Your Prices
I originally wrote this post way back in 2009. And even though it’s been six years – the message is just as relevant. Keeping with the theme of sales and the ever-present fear of losing a sale (thus the reaction to lower prices and the need to face the demands for price cuts), I wanted to […]
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THE TRUSTED ADVISOR FIELDBOOK
The pragmatic, field-oriented follow-on to the classic The Trusted Advisor. Green and Howe go deep into the how-to’s of trusted business relationships—loaded with stories, exercises, tips and tricks, and deeply practical advice.
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TRUST-BASED SELLING
“Sales” and “Trust” rarely inhabit the same sentence. Customers fear being “sold” — they suspect sellers have only their own interests at heart. Is this a built-in conflict? Or can sellers serve buyers’ interests and their own as well? The solution is simple to state, hard to live—and totally worth the effort.