Selling from Inside Your Client’s Shoes: Part 2, Execution
I recently wrote about Selling from Inside Your Client’s Shoes. The gist of it was to drill-down into the interior dialogues that we all engage in at the outset of a sales conversation. (The subject is related to what famed sociologist Erving Goffman explored in the 20th century – we are all actors on varying […]
Credibility, Trust and Ignorance
Being right is vastly overrated. Now, that doesn’t mean that lying is a good strategy. What it does mean is that in the business world, we all too easily conflate trust with credibility, and credibility with expertise. You don’t have to look too far to find big-name sales trainers and gurus who insist that it is […]
Why You’re So Predictable
On the one hand, it seems the world is getting less predictable. On the other hand, looking at the successes of Big Data and AI, haven’t we all at the same time become more predictable? Isn’t that how those kids in Macedonia made thousands of dollars running fake articles on social media? Isn’t that how James Corden […]
Talk To Us
Build deeper trust with your clients and colleagues
THE TRUSTED ADVISOR FIELDBOOK
The pragmatic, field-oriented follow-on to the classic The Trusted Advisor. Green and Howe go deep into the how-to’s of trusted business relationships—loaded with stories, exercises, tips and tricks, and deeply practical advice.
FIND OUT MORE
TRUST-BASED SELLING
“Sales” and “Trust” rarely inhabit the same sentence. Customers fear being “sold” — they suspect sellers have only their own interests at heart. Is this a built-in conflict? Or can sellers serve buyers’ interests and their own as well? The solution is simple to state, hard to live—and totally worth the effort.
THE TRUSTED ADVISOR
This classic book explores the paradigm of trust through the filter of professional services. It is a blend of thought and practice, clear ideas and practical suggestions, and it has found a place on many professionals’ working bookshelves.