The First Carnival of Trust
Welcome to the First Carnival of Trust. I’ve been very gratified by the quality of the posts I had to choose from. It’s not easy to pick just ten, but that’s what we promise you—the ten most interesting, provocative, thoughtful blog postings within four broad categories of the subject of trust: Advertising and Influencing, Sales […]
My Client is a Jerk: Three Keys to Transforming Relationships Gone Bad
If you think your client is a jerk…you may have it backwards.
Trusted Transactions – Credit Card Processing
Trust pays off even in commodity businesses like card processing.
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THE TRUSTED ADVISOR FIELDBOOK
The pragmatic, field-oriented follow-on to the classic The Trusted Advisor. Green and Howe go deep into the how-to’s of trusted business relationships—loaded with stories, exercises, tips and tricks, and deeply practical advice.
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TRUST-BASED SELLING
“Sales” and “Trust” rarely inhabit the same sentence. Customers fear being “sold” — they suspect sellers have only their own interests at heart. Is this a built-in conflict? Or can sellers serve buyers’ interests and their own as well? The solution is simple to state, hard to live—and totally worth the effort.