Does Private Equity provide a social good?
In my circles, I find differing views about private equity. Some see it as the epitome of greed; others, as the vengeful sword of the angel of capitalism. Quite a few don’t quite “get” just what it is. I’m temperamentally inclined to come down squarely in the middle, but I want to articulate a few […]
How Marketing Can Destroy Sales Trust
When marketing overwhelms sales, the results are bad–for all concerned.
The First Carnival of Trust
Welcome to the First Carnival of Trust. I’ve been very gratified by the quality of the posts I had to choose from. It’s not easy to pick just ten, but that’s what we promise you—the ten most interesting, provocative, thoughtful blog postings within four broad categories of the subject of trust: Advertising and Influencing, Sales […]
Talk To Us
Build deeper trust with your clients and colleagues
THE TRUSTED ADVISOR FIELDBOOK
The pragmatic, field-oriented follow-on to the classic The Trusted Advisor. Green and Howe go deep into the how-to’s of trusted business relationships—loaded with stories, exercises, tips and tricks, and deeply practical advice.
FIND OUT MORE
TRUST-BASED SELLING
“Sales” and “Trust” rarely inhabit the same sentence. Customers fear being “sold” — they suspect sellers have only their own interests at heart. Is this a built-in conflict? Or can sellers serve buyers’ interests and their own as well? The solution is simple to state, hard to live—and totally worth the effort.
THE TRUSTED ADVISOR
This classic book explores the paradigm of trust through the filter of professional services. It is a blend of thought and practice, clear ideas and practical suggestions, and it has found a place on many professionals’ working bookshelves.