Hip to Be Square at Roundball
A moment of generous humanity in the least expected place–halftime at a college basketball game.
Call for Submissions for the March Carnival of Trust
Submit your contributions for the carnival of trust.
Fighting Cynicism
When the advertising industry criticizes ads as being snide and cynical, something’s afoot.
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THE TRUSTED ADVISOR FIELDBOOK
The pragmatic, field-oriented follow-on to the classic The Trusted Advisor. Green and Howe go deep into the how-to’s of trusted business relationships—loaded with stories, exercises, tips and tricks, and deeply practical advice.
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TRUST-BASED SELLING
“Sales” and “Trust” rarely inhabit the same sentence. Customers fear being “sold” — they suspect sellers have only their own interests at heart. Is this a built-in conflict? Or can sellers serve buyers’ interests and their own as well? The solution is simple to state, hard to live—and totally worth the effort.