Why We Don’t Trust Corporations
Surveys show trust is largely personal in nature; no wonder, they’re the ones who are trustworthy.
What’s Your Trust Quotient? Announcing a New Self-Assessment Online Tool
Assess your trust quotient; your score on the trust equation, comparison to others, and trust-enhancing advice.
Discounting and Winston Churchill
Cutting prices rarely solves anything; in fact it tends to position you in precisely the way you don’t intend.
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THE TRUSTED ADVISOR FIELDBOOK
The pragmatic, field-oriented follow-on to the classic The Trusted Advisor. Green and Howe go deep into the how-to’s of trusted business relationships—loaded with stories, exercises, tips and tricks, and deeply practical advice.
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TRUST-BASED SELLING
“Sales” and “Trust” rarely inhabit the same sentence. Customers fear being “sold” — they suspect sellers have only their own interests at heart. Is this a built-in conflict? Or can sellers serve buyers’ interests and their own as well? The solution is simple to state, hard to live—and totally worth the effort.