The Science of Management Revisited
Frederick W. Taylor sounds quaint today–but he’s very much still with us.
Why Modern Sales is so Anti Trust
The traditional view of sales pits salesman against customer; it’s a view that’s past its time.
How Too Many Legal Contracts Are Costing Business
The more complex business gets, the more complexify contracts. It’s beginning to seriously choke the economy.
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THE TRUSTED ADVISOR FIELDBOOK
The pragmatic, field-oriented follow-on to the classic The Trusted Advisor. Green and Howe go deep into the how-to’s of trusted business relationships—loaded with stories, exercises, tips and tricks, and deeply practical advice.
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TRUST-BASED SELLING
“Sales” and “Trust” rarely inhabit the same sentence. Customers fear being “sold” — they suspect sellers have only their own interests at heart. Is this a built-in conflict? Or can sellers serve buyers’ interests and their own as well? The solution is simple to state, hard to live—and totally worth the effort.