Can You Tell the Truth About Being Self Interested?
Is there a contradiction between customer focus and serving our own self-interest? Not if you look at the right timeframe.
Call for Submissions: July Carnival of Trust
Pogo used to say "this month Friday the Thirteenth falls on a Tuesday." In a similar vein, July’s beginning-of-month Carnival of Trust will fall in mid-month. Which means you still have time to contribute. This month’s host is Andrea Howe, of BossaBlog, the home blog of BossaNova Consulting Group, the firm that teaches consultants consulting. […]
Why People Don’t Trust Trust
The biggeest reasons people are hesitant to trust boil down to their views of human nature–and are mistaken.
Talk To Us
THE TRUSTED ADVISOR FIELDBOOK
The pragmatic, field-oriented follow-on to the classic The Trusted Advisor. Green and Howe go deep into the how-to’s of trusted business relationships—loaded with stories, exercises, tips and tricks, and deeply practical advice.
FIND OUT MORE
TRUST-BASED SELLING
“Sales” and “Trust” rarely inhabit the same sentence. Customers fear being “sold” — they suspect sellers have only their own interests at heart. Is this a built-in conflict? Or can sellers serve buyers’ interests and their own as well? The solution is simple to state, hard to live—and totally worth the effort.