From Financial Relationships to Financial Transactions, Losing Trust on the Way
The financial mess is partly due to beliefs that increase efficiency but lower trust.
How Contracts Can Feed Trust Rather than Destroy It
The contracting process doesn’t have to be anti-trust; it can increase trust, in fact.
July Carnival of Trust is Now Up!
July Carnival of Trust is Up
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THE TRUSTED ADVISOR FIELDBOOK
The pragmatic, field-oriented follow-on to the classic The Trusted Advisor. Green and Howe go deep into the how-to’s of trusted business relationships—loaded with stories, exercises, tips and tricks, and deeply practical advice.
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TRUST-BASED SELLING
“Sales” and “Trust” rarely inhabit the same sentence. Customers fear being “sold” — they suspect sellers have only their own interests at heart. Is this a built-in conflict? Or can sellers serve buyers’ interests and their own as well? The solution is simple to state, hard to live—and totally worth the effort.