Live Webinar on How to Build Trust in Sales Conversations — Thursday, August 21
Charles H. Green will be delivering a live webinar on building trust in sales conversations.
Enron Revisited: Commonsense from the Trade School of Capitalism
Mal Salter’s book on Enron is the old school way to think about business–with an emphasis on commonsense.
Misconceptions about Trust-based Selling: Naivete
First in a series of three misperceptions of Trust-based Selling is the charge that trusting is naive.
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Build deeper trust with your clients and colleagues
THE TRUSTED ADVISOR FIELDBOOK
The pragmatic, field-oriented follow-on to the classic The Trusted Advisor. Green and Howe go deep into the how-to’s of trusted business relationships—loaded with stories, exercises, tips and tricks, and deeply practical advice.
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TRUST-BASED SELLING
“Sales” and “Trust” rarely inhabit the same sentence. Customers fear being “sold” — they suspect sellers have only their own interests at heart. Is this a built-in conflict? Or can sellers serve buyers’ interests and their own as well? The solution is simple to state, hard to live—and totally worth the effort.
THE TRUSTED ADVISOR
This classic book explores the paradigm of trust through the filter of professional services. It is a blend of thought and practice, clear ideas and practical suggestions, and it has found a place on many professionals’ working bookshelves.