A Contender for Worst Business Advice of 2008
A business blog advises lying to and keeping secrets from your clients. Umm–I don’t think so.
Study: Americans, Media Coverage and Trust
If the media thinks it needs to increase trust, it has got it backwards; it is those who decry the low trust who in fact want to hijack it for partisan political purposes.
Effective Prospecting – The Red Velvet Rope Policy
What type of customers do you want to invite past your velvet rope?
Talk To Us
Build deeper trust with your clients and colleagues
THE TRUSTED ADVISOR FIELDBOOK
The pragmatic, field-oriented follow-on to the classic The Trusted Advisor. Green and Howe go deep into the how-to’s of trusted business relationships—loaded with stories, exercises, tips and tricks, and deeply practical advice.
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TRUST-BASED SELLING
“Sales” and “Trust” rarely inhabit the same sentence. Customers fear being “sold” — they suspect sellers have only their own interests at heart. Is this a built-in conflict? Or can sellers serve buyers’ interests and their own as well? The solution is simple to state, hard to live—and totally worth the effort.
THE TRUSTED ADVISOR
This classic book explores the paradigm of trust through the filter of professional services. It is a blend of thought and practice, clear ideas and practical suggestions, and it has found a place on many professionals’ working bookshelves.