Trust and Regulation
Regulation is a social substitute for trust; sometimes necessary, generally less preferable.
Zen and the Art of Trusted Advisorship
How to silence the little voice that chatters within us and prevents us from really listening.
The Fallacy of Good Intentions
Good intentions may help build trust; but when you good up, trying to insist on it can sabotage trust recovery.
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THE TRUSTED ADVISOR FIELDBOOK
The pragmatic, field-oriented follow-on to the classic The Trusted Advisor. Green and Howe go deep into the how-to’s of trusted business relationships—loaded with stories, exercises, tips and tricks, and deeply practical advice.
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TRUST-BASED SELLING
“Sales” and “Trust” rarely inhabit the same sentence. Customers fear being “sold” — they suspect sellers have only their own interests at heart. Is this a built-in conflict? Or can sellers serve buyers’ interests and their own as well? The solution is simple to state, hard to live—and totally worth the effort.