On the Road – To Trust
A trusted travel agent makes a difference
Is it Personal? Or Is it Business?
Does personal trust carry over into business? What do we say of someone for whom it doesn’t?
Anatomy of a Con Artist: How Madoff Played the Trust Equation
Madoff did a brilliant job of imitating trust, reverse-engineering the recipe for trustworthiness.
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THE TRUSTED ADVISOR FIELDBOOK
The pragmatic, field-oriented follow-on to the classic The Trusted Advisor. Green and Howe go deep into the how-to’s of trusted business relationships—loaded with stories, exercises, tips and tricks, and deeply practical advice.
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TRUST-BASED SELLING
“Sales” and “Trust” rarely inhabit the same sentence. Customers fear being “sold” — they suspect sellers have only their own interests at heart. Is this a built-in conflict? Or can sellers serve buyers’ interests and their own as well? The solution is simple to state, hard to live—and totally worth the effort.