They’re Just Not That Into You
Believing that we are the center of the universe is a limiting idea; we gain a lot by outward focus.
Hire for Trustingness, Train for Trustworthiness
How to think strategically about building a high trust organization.
What Clients Really Want
Clients may say they want service, product and price. The truth is, they want to feel the love.
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THE TRUSTED ADVISOR FIELDBOOK
The pragmatic, field-oriented follow-on to the classic The Trusted Advisor. Green and Howe go deep into the how-to’s of trusted business relationships—loaded with stories, exercises, tips and tricks, and deeply practical advice.
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TRUST-BASED SELLING
“Sales” and “Trust” rarely inhabit the same sentence. Customers fear being “sold” — they suspect sellers have only their own interests at heart. Is this a built-in conflict? Or can sellers serve buyers’ interests and their own as well? The solution is simple to state, hard to live—and totally worth the effort.