The Perils of Measuring Trust
It’s very easy to use survey data about trust to draw conclusions; and, they can be dead wrong.
The Paradox of Selling, Simple and In Your Face
An object lesson in how to sell well, and how to sell badly, from Jack Hubbard.
Does Multitasking Ruin Your Ability to Multitask?
A British study suggests that people who multi-task aren’t good at multitasking. Question is, why?
Talk To Us
Build deeper trust with your clients and colleagues
THE TRUSTED ADVISOR FIELDBOOK
The pragmatic, field-oriented follow-on to the classic The Trusted Advisor. Green and Howe go deep into the how-to’s of trusted business relationships—loaded with stories, exercises, tips and tricks, and deeply practical advice.
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TRUST-BASED SELLING
“Sales” and “Trust” rarely inhabit the same sentence. Customers fear being “sold” — they suspect sellers have only their own interests at heart. Is this a built-in conflict? Or can sellers serve buyers’ interests and their own as well? The solution is simple to state, hard to live—and totally worth the effort.
THE TRUSTED ADVISOR
This classic book explores the paradigm of trust through the filter of professional services. It is a blend of thought and practice, clear ideas and practical suggestions, and it has found a place on many professionals’ working bookshelves.