The Trust Reader Volume 3
This post went out the day before Thanksgiving in the US. Which means a fair number of TrustMatters readers may have had a few other things on their mind. So with apologies for the repetition; here it is again. Greetings, and welcome to Edition 3 of the TrustReader. The TrustReader series announces the publication of […]
Intimacy 201
Top 10 ways to create intimacy within client relationships
HBS’s Bill Sahlman on the Financial Crisis: Why it Happened, How to Fix It
Harvard B-School prof Sahlman makes a really fine diagnosis; and a merely good prescription
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THE TRUSTED ADVISOR FIELDBOOK
The pragmatic, field-oriented follow-on to the classic The Trusted Advisor. Green and Howe go deep into the how-to’s of trusted business relationships—loaded with stories, exercises, tips and tricks, and deeply practical advice.
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TRUST-BASED SELLING
“Sales” and “Trust” rarely inhabit the same sentence. Customers fear being “sold” — they suspect sellers have only their own interests at heart. Is this a built-in conflict? Or can sellers serve buyers’ interests and their own as well? The solution is simple to state, hard to live—and totally worth the effort.