The Purpose of a Company Is…
The purpose of a company is not ‘to make a profit’–it’s a whole lot more than that.
Trust and the Standard Deviation
Results from the trust quotient assessment study: trust increases from consistency.
Ross Smith on Trust and Innovation (Trust Quotes #1)
First in a TrustMatters series on leaders in trust thinking and action.
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THE TRUSTED ADVISOR FIELDBOOK
The pragmatic, field-oriented follow-on to the classic The Trusted Advisor. Green and Howe go deep into the how-to’s of trusted business relationships—loaded with stories, exercises, tips and tricks, and deeply practical advice.
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TRUST-BASED SELLING
“Sales” and “Trust” rarely inhabit the same sentence. Customers fear being “sold” — they suspect sellers have only their own interests at heart. Is this a built-in conflict? Or can sellers serve buyers’ interests and their own as well? The solution is simple to state, hard to live—and totally worth the effort.