Bad for the Customer, Good for the Stock Price: Wait, What?
Doing good doesn’t always mean doing well; how to think about the relationship between ethics and profitability when the odds favor the bad.
The SEC Chose Wisely in Goldman Case
The SEC chose the right charge to pursue–failure to disclose, which when done in the non-legal world we call lying.
Empathy is the Antidote to Resentment
Resentment is emotional poison, taken by oneself, in business as in life. Empathy is the only antidote.
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THE TRUSTED ADVISOR FIELDBOOK
The pragmatic, field-oriented follow-on to the classic The Trusted Advisor. Green and Howe go deep into the how-to’s of trusted business relationships—loaded with stories, exercises, tips and tricks, and deeply practical advice.
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TRUST-BASED SELLING
“Sales” and “Trust” rarely inhabit the same sentence. Customers fear being “sold” — they suspect sellers have only their own interests at heart. Is this a built-in conflict? Or can sellers serve buyers’ interests and their own as well? The solution is simple to state, hard to live—and totally worth the effort.