Ten Steps to Positioning Your Firm for the Recovery
The stock market called the recovery 12 months ago. The GDP is now rebounding. It certainly looks like a recovery. And if it looks like a recovery, quacks like a recovery, and walks like a recovery—well, you know the rest, and it might not be too soon to think about how your firm is positioning itself to […]
Chris Brogan on Trust and Social Media (Trust Quotes #9)
Chris Brogan needs no introduction to some TrustMatters readers. Some of you caught him at the Trust Summit last fall; Others may never have heard of him. I’m about to do the second group a huge favor. Chris is co-author (with Julien Smith) of Trust Agents, CEO of New Marketing Labs and an active speaker and blogger. […]
Old Faithful and Reliability
Reliability should be one of the easiest components of trustworthiness; but we all have room to improve.
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THE TRUSTED ADVISOR FIELDBOOK
The pragmatic, field-oriented follow-on to the classic The Trusted Advisor. Green and Howe go deep into the how-to’s of trusted business relationships—loaded with stories, exercises, tips and tricks, and deeply practical advice.
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TRUST-BASED SELLING
“Sales” and “Trust” rarely inhabit the same sentence. Customers fear being “sold” — they suspect sellers have only their own interests at heart. Is this a built-in conflict? Or can sellers serve buyers’ interests and their own as well? The solution is simple to state, hard to live—and totally worth the effort.
THE TRUSTED ADVISOR
This classic book explores the paradigm of trust through the filter of professional services. It is a blend of thought and practice, clear ideas and practical suggestions, and it has found a place on many professionals’ working bookshelves.