Upcoming Events 5/14/2010
It’s Friday once again! We hope you all have a fantastic weekend. And if you want to mark your calendars–here’s what we have coming up: —– Fri. June 4th Worcester, MA Stewart Hirsch Stewart Hirsch will be facilitating his interactive program "How to Work a Room (and Still Feel Good About Yourself)™" for the Central […]
Explaining the Brain–or Not?
What a neuro-manager brings to light about us as humans, and how we work.
TrustedAdvisor.com: The Trust Reader Volume 5
Welcome to May’s ebook, Volume 5 of the TrustReader. The TrustReader series announces the publication of new articles on the Trusted Advisor website. This month’s issue consists of three customer-focused articles. We lead with the psychological paradox that lies at the heart of selling. There is always a tension in business, between the needs […]
Talk To Us
THE TRUSTED ADVISOR FIELDBOOK
The pragmatic, field-oriented follow-on to the classic The Trusted Advisor. Green and Howe go deep into the how-to’s of trusted business relationships—loaded with stories, exercises, tips and tricks, and deeply practical advice.
FIND OUT MORE
TRUST-BASED SELLING
“Sales” and “Trust” rarely inhabit the same sentence. Customers fear being “sold” — they suspect sellers have only their own interests at heart. Is this a built-in conflict? Or can sellers serve buyers’ interests and their own as well? The solution is simple to state, hard to live—and totally worth the effort.