Upcoming Events 5/14/2010

It’s Friday once again! We hope you all have a fantastic weekend. And if you want to mark your calendars–here’s what we have coming up: —– Fri. June 4th          Worcester, MA          Stewart Hirsch Stewart Hirsch will be facilitating his interactive program "How to Work a Room (and Still Feel Good About Yourself)™" for the Central […]

TrustedAdvisor.com: The Trust Reader Volume 5

Welcome to May’s ebook, Volume 5 of the TrustReader.  The TrustReader series announces the publication of new articles on the Trusted Advisor website. This month’s issue consists of three customer-focused articles.  We lead with the psychological paradox that lies at the heart of selling.   There is always a tension in business, between the needs […]

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Build deeper trust with your clients and colleagues

THE TRUSTED ADVISOR FIELDBOOK

The pragmatic, field-oriented follow-on to the classic The Trusted Advisor. Green and Howe go deep into the how-to’s of trusted business relationships—loaded with stories, exercises, tips and tricks, and deeply practical advice.
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TRUST-BASED SELLING

TrustBasedSelling“Sales” and “Trust” rarely inhabit the same sentence. Customers fear being “sold” — they suspect sellers have only their own interests at heart. Is this a built-in conflict? Or can sellers serve buyers’ interests and their own as well? The solution is simple to state, hard to live—and totally worth the effort.

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THE TRUSTED ADVISOR

The Trusted AdvisorThis classic book explores the paradigm of trust through the filter of professional services. It is a blend of thought and practice, clear ideas and practical suggestions, and it has found a place on many professionals’ working bookshelves.

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If you would like more information, please reach out to us.