Why Competitors Hate Competition
We are accustomed to praising competition; but we forget the aim of most competitors is to obliterate competition. The implications are large.
Moments of Truth, Improvised
A key attribute of a Trusted Advisor is the ability to improvise in Moments of Truth. How it’s done.
Trust Me, I’m from HR/ IT/ Legal/ Finance !
Trusted advisor relationships are as critical to internal advisors as to external; and in some ways, more challenging.
Talk To Us
Build deeper trust with your clients and colleagues
THE TRUSTED ADVISOR FIELDBOOK
The pragmatic, field-oriented follow-on to the classic The Trusted Advisor. Green and Howe go deep into the how-to’s of trusted business relationships—loaded with stories, exercises, tips and tricks, and deeply practical advice.
FIND OUT MORE
TRUST-BASED SELLING
“Sales” and “Trust” rarely inhabit the same sentence. Customers fear being “sold” — they suspect sellers have only their own interests at heart. Is this a built-in conflict? Or can sellers serve buyers’ interests and their own as well? The solution is simple to state, hard to live—and totally worth the effort.
THE TRUSTED ADVISOR
This classic book explores the paradigm of trust through the filter of professional services. It is a blend of thought and practice, clear ideas and practical suggestions, and it has found a place on many professionals’ working bookshelves.