The TrustReader Volume 8

Welcome to the February ebook, Volume 8 of the Trust Reader. We use the Trust Reader series to announce the publication of new articles on the Trusted Advisor website. This month’s issue is made up of three articles which share one broad theme: the need for greater transparency and relationships with various stakeholders in the […]

Trusted Advisor Event Listing

Upcoming Events and Appearances: Trusted Advisor Associates

Join us at one or more upcoming Trusted Advisor Associates events. This Spring, we’ll be hosting and participating in events including Bethesda, MD; Fargo, ND and through globally accessed webinars. Also, a word about the Trusted Advisor Mastery Program. —————————— Tues. Feb. 22nd Bethesda, MD Charles H. Green Charlie will be the luncheon speaker, hosted […]

To Tell or Not To Tell: The Three-Question Transparency Test

We’ve all had those moments when we realized we knew something that someone else didn’t know and it was awkward. Think of the last time you were at lunch and you noticed your tablemate’s big, toothy grin adorned by a piece of big, leafy spinach—yep, that’s the kind of awkward we’re talking about. Even though […]

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Build deeper trust with your clients and colleagues

THE TRUSTED ADVISOR FIELDBOOK

The pragmatic, field-oriented follow-on to the classic The Trusted Advisor. Green and Howe go deep into the how-to’s of trusted business relationships—loaded with stories, exercises, tips and tricks, and deeply practical advice.
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TRUST-BASED SELLING

TrustBasedSelling“Sales” and “Trust” rarely inhabit the same sentence. Customers fear being “sold” — they suspect sellers have only their own interests at heart. Is this a built-in conflict? Or can sellers serve buyers’ interests and their own as well? The solution is simple to state, hard to live—and totally worth the effort.

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THE TRUSTED ADVISOR

The Trusted AdvisorThis classic book explores the paradigm of trust through the filter of professional services. It is a blend of thought and practice, clear ideas and practical suggestions, and it has found a place on many professionals’ working bookshelves.

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If you would like more information, please reach out to us.