Upcoming Events and Appearances: Trusted Advisor Associates

Join us at one or more upcoming Trusted Advisor Associates events. This Spring, we’ll be hosting and participating in events in New York, NY; Fargo, ND and through globally accessed webinars. Also, a word about the Trusted Advisor Mastery Program. ———————————————— Tues. Mar. 15th New York, NY Charles H. Green Charlie will be speaking in […]

The Godfather Chronicler: Gay Talese on Trust

Readers of this blog know that we often write about Intimacy in a business context. And two of the three elements which make up that invaluable quality are empathy and discretion: creating a cocoon of safety in which another person can talk to us. I have never heard a more poetic description of this than […]

Handling Sales Rejection Without Becoming a Narcissist

It’s one of the hardest parts of selling—that knife edge space where company revenue stream meets interior personal psychology. It is business, and it is personal. Most solutions share one problem; they are narcissistic, leading the salesperson to believe it’s all about them. But it’s not all about you. And the sooner you build that […]

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Build deeper trust with your clients and colleagues

THE TRUSTED ADVISOR FIELDBOOK

The pragmatic, field-oriented follow-on to the classic The Trusted Advisor. Green and Howe go deep into the how-to’s of trusted business relationships—loaded with stories, exercises, tips and tricks, and deeply practical advice.
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TRUST-BASED SELLING

TrustBasedSelling“Sales” and “Trust” rarely inhabit the same sentence. Customers fear being “sold” — they suspect sellers have only their own interests at heart. Is this a built-in conflict? Or can sellers serve buyers’ interests and their own as well? The solution is simple to state, hard to live—and totally worth the effort.

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THE TRUSTED ADVISOR

The Trusted AdvisorThis classic book explores the paradigm of trust through the filter of professional services. It is a blend of thought and practice, clear ideas and practical suggestions, and it has found a place on many professionals’ working bookshelves.

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If you would like more information, please reach out to us.