Story Time: It’s Trust, Therefore It’s Personal
Our Story Time series brings you real, personal examples from business life that shed light on ways to lead with trust. Our last story illustrated how one conversation changed everything. Today’s selection highlights the value of making a personal connection. A New Anthology When it comes to trust-building, stories are a powerful tool for both learning […]
Manufacturing in China: Back to the Future?
I talked to Joe in San Francisco recently. Joe is 96, living with his daughter and son-in-law Jean and Fred. He talked about what happened when he was 18 years old, and wondered why it couldn’t happen now. Good question, as you’ll see. The Civilian Conservation Corps Roosevelt was elected in November of 1932. In […]
Trust Tip Video: Truth is More Than Not Lying
We all think lying is bad. Pretty much, mostly, usually. We think of lying as saying something that is not true. But not saying something that is true can get us in even more trouble. We underestimate the power of truth-telling. That’s what this week’s Trust Tip video is about. For more on the subject […]
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THE TRUSTED ADVISOR FIELDBOOK
The pragmatic, field-oriented follow-on to the classic The Trusted Advisor. Green and Howe go deep into the how-to’s of trusted business relationships—loaded with stories, exercises, tips and tricks, and deeply practical advice.
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TRUST-BASED SELLING
“Sales” and “Trust” rarely inhabit the same sentence. Customers fear being “sold” — they suspect sellers have only their own interests at heart. Is this a built-in conflict? Or can sellers serve buyers’ interests and their own as well? The solution is simple to state, hard to live—and totally worth the effort.