Trust-based Selling, the Advanced Course
I had lunch the other day with Jack S., a client from 5 years ago. At the time, Jack managed a sales organization in the reinsurance business. (If you think insurance is complicated, try understanding reinsurance!). Since then, the industry has consolidated; Jack works for one of the top three reinsurance brokerage firms. His job […]
When You Can’t Get No Respect
Some will recall comic Rodney Dangerfield’s catch phrase. Others may remember Aretha Franklin’s iconic spelling, R-E-S-P-E-C-T. When you respect someone, it’s a verb. When you get respect, it’s a noun. Either way, it has positive connotations. But what’s the connection between respecting someone, and receiving respect from them? Is it a chicken-egg thing? Does one cause the other? […]
When Being Trustworthy Isn’t Enough to be Trusted
In sales, you sometimes hear, “They were pursuing an aggressive strategy – aggressively waiting for the phone to ring.” In other words, sometimes you’ve got to take action. Much the same is true of trust. If you want to be trusted, sometimes it’s not enough just to be trustworthy. Sometimes you’ve got to take action. […]
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THE TRUSTED ADVISOR FIELDBOOK
The pragmatic, field-oriented follow-on to the classic The Trusted Advisor. Green and Howe go deep into the how-to’s of trusted business relationships—loaded with stories, exercises, tips and tricks, and deeply practical advice.
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TRUST-BASED SELLING
“Sales” and “Trust” rarely inhabit the same sentence. Customers fear being “sold” — they suspect sellers have only their own interests at heart. Is this a built-in conflict? Or can sellers serve buyers’ interests and their own as well? The solution is simple to state, hard to live—and totally worth the effort.
THE TRUSTED ADVISOR
This classic book explores the paradigm of trust through the filter of professional services. It is a blend of thought and practice, clear ideas and practical suggestions, and it has found a place on many professionals’ working bookshelves.