Misconceptions about Trust-based Selling: Naivete
First in a series of three misperceptions of Trust-based Selling is the charge that trusting is naive.
Author Archive for: Charles H. Green
Entries by Charles H. Green
Employees Win a Big Round Against Non-Compete Agreements
California’s Supreme Court struck a blow for commonsense in business by invalidating most non-compete agreements.
Great Moments in Marketing Fear
Slydial, the new service for inserting unnoticed voicemail messages to others’ phones, is a devilishly devious appear to our fears. And likely to succed.
Using Trust-based Selling in Banking: St. Meyer and Hubbard
St. Meyer & Hubbard practice what they preach–teaching bankers how to create trust in their selling.
Carnival of Trust Taking August Off
The Carnival of Trust is going European this year–taking August off. If you’ve submitted a post, don’t worry, it’s not lost; it’ll be included in the September foundup. And if you’r’e jonesing for a Carnival fix, go back and review some tasty material from Carnivals Past at http://trustedadvisor.com/carnivalofTrust/ . (Your regulary scheduled next post will […]
Is Sales Efficiency Killing Your Sales?
Too much of what is written about sales and selling is anti-relationship–and therefore anti-sales performance, despite it’s intent to improve sales.
Great Moments in Selling – Bangor Savings
The marketing firm Forge gave a fine example of Selling by Doing, not by Telling
Competing With Your Supplier is Not a Best Practice
What often passes as
Great Resources for Improving Your Presentations
Patricia Fripp and Sims Wyeth are experts are marrying form and content; done right, they reinforce each other.
Self Help Con Jobs
The self help book industry is often founded on some very bad logic.