Entries by Charles H. Green

Can You Trust the Data on Trust?

It’s late January. That means the business media are full of two events: the Davos World Economic Forum, and the Edelman Trust Barometer (announced at Davos, of course). This is the 11th year of the Trust Barometer, which means it’s a measurement that increasingly permits study over time. It’s a rich source of information and […]

Sex, Lies and Sales

Most salespeople have a complicated relationship with the truth. It’s not hard to understand why, but most of us shy away from truth-telling. Too bad for us. It’s not only misguided—it actually doesn’t work. (And don’t worry, we’ll get to the sex part later). Take James—a smart, personable man in his 40s. He approached me […]

Integrated Reporting: Interview with Harvard Business School’s Robert Eccles

Robert Eccles is a Professor of Management Practice at the Harvard Business School. For over three decades he’s been active in management accountability—linked to, but not limited to, more traditional concepts of financial-only reporting. He’s written several books before, perhaps most notably Building Public Trust: The Future of Corporate Reporting with Sam DiPiazza, former Global […]

The TrustMatters Primer Volume 9

Issues of social trust and social institutions has been on the forefront of my mind for months now; the theme only seems to grow in relevance. The Trust Primer, volume 9 addresses such issues. The relationship between the media, politics and society-at-large has been shifting recently, and trust, or the lack-thereof, lies at the heart […]

Trust, Violence and Congresswoman Giffords

The attempted assassination of Congresswoman Giffords in Tucson this weekend is related to trust. I’m not talking here about interpersonal trustworthiness. Nor am I talking about polls and surveys about which institutions or professions are up or down in the public’s sentiments. I am talking about what the academics call “generalized trust.” (See interview with […]

Tell Your Customers Why They Don’t Need You

You probably want your customers to trust you. And you probably tell them the truth about why they should buy from you. You might think that’s enough for them to trust you, but of course it’s not. Oddly, what’s missing is telling them something about why they might not need you. Here’s why. Consider these […]

A Better New Year’s Resolution

I wrote a good blog post at this time four years ago, and haven’t improved on it yet. Here it is again. Happy New Year. —————– My unscientific sampling says many people make New Years resolutions, but few follow through. Net result—unhappiness. It doesn’t have to be that way. You could, of course, just try […]