Have You Stopped Beating Your Wife?
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Charles H. Green is founder and CEO of Trusted Advisor Associates LLC; read more about Charlie at http://trustedadvisor.com/cgreen/You can follow him on twitter @CharlesHGreen
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It happens most overtly in a sales presentation: “So tell us, Mr. Jones, why should we choose you?” Words vary. You may recognize: What makes you folks different, what sets you apart? Or, Why should we believe you’re different from all the others? When a client or customer asks that question, many things are going […]
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Immanuel Kant’s moral philosophy was summed up in his “categorical imperative:” Act only according to that maxim whereby you can at the same time will that it should become a universal law. Much has been written about this—I won’t add to it. Except to say its relevance is growing due to the “horizontal imperative.” […]
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In order of popularity, they were: A Better New Year’s Resolution – strictly speaking a December post, the suggestion that instead of making a list of resolutions for the new year, we make list of things we’re grateful for, was also the most popular post in January. I’m OK, You’re an Idiot – My inner […]
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In a recent TrustMatters webinar, I shared four key attributes of Trusted Advisor relationships, and six mindsets that can help you get there. You can view this and all our free webinar recordings here. For those of you who prefer to read versus watching a recording, here’s what we discussed. Four Attributes of Trusted Advisor […]
Let’s try a thought experiment. Imagine that you’ve been put in charge of an effort to improve the level of trust that people have in your organization (which could be a company, an institution, a business unit, whatever). You have two choices, I would suggest. One I’ll call “outside-in,” and the other “inside-out.” Both have […]