Trusted Advisor: From Russia, With Love
Trust translation Russia advisor
Author Archive for: Charles H. Green
Entries by Charles H. Green
Faking Sincerity: The Case of Loyalty
trust customer loyalty service retention
Trust Tip 47: Subsidize Marketing with Sales
trust screen qualify lead sales sell
The Perversity of Measuring Trust
I once consulted to a convenience store chain with 150% store manager turnover. Turns out they gave lie detector tests to each manager every month to cut down on theft. The frequent measurement sent a message to managers— “someone must be getting away with this, maybe I’ll try it.” Click. Results perverted. The Gallup Management […]
Trust, Da Ali G Show, and Manipulation
This blog writes about matters of trust: usually from the perspective of the one who would be trusted or trustworthy. What about the flipside; when we ourselves are the ones doing the trusting? David Maister has a provocative post on that subject, called “Can we be manipulated?” He cites a new book, a recent Wall […]
Trust Tip 38: Don’t Exceed Expectations
Trust sales selling exceed expectations
A Better New Year’s Resolution
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Bad Marketing 101: Trust Me!
marketing trust
Trust Tip 3: The ABC 20 Question Rule
Trust curiosity tip
Seasonal Sarcasm and Santa: Who Can You Trust?
If you seek another heart-felt paean to the true meaning of the holiday season—then move along, nothing to look at here folks… This post is the counterpoint. First, we need a great bah-humbug blog post. This year’s winner is Private Equity: As a culture we are horribly conflicted. We denominate value in cash, but consider […]