The Limits of Needs-based Selling and Consultative Selling Posted by By Charles H. Green October 3, 2007 Needs-based selling and consultative selling have their limitations.
How Sales Contests Kill Sales Posted by By Charles H. Green October 1, 2007 Sales contests foster short-term anti-customer behavior that hurts longer term business.
When On-message Marketing Makes for Off-trust Sales Posted by By Charles H. Green September 12, 2007 Marketing's attempt to keep "on-message" can sabotage good sales.
I Can’t Make You Love Me–If You Don’t Posted by By Charles H. Green August 29, 2007 You can't control other people; but you can manage yourself.
Does Your Customer Trust You? The Acid Test Posted by By Charles H. Green August 13, 2007 The acide test of trust in sales is willingness to recommend a competitor if that's the right thing to do.
Don’t Believe What They Say About Listening and Sales Posted by By Charles H. Green August 8, 2007 The sales admonition to sell better is only half true; it's not about the answsers, but the process too.
Top Ten Things Not to Say in a Sales Call Posted by By Charles H. Green July 19, 2007 Top Ten list of no-nos a salesperson should never say
FUD – Why Sell Is Still a Four Letter Word Posted by By Charles H. Green July 12, 2007 Greg Milliken tells us about the origin of FUD—Fear, Uncertainty, and Doubt. Think “Nobody ever got fired for hiring IBM.” In other words, it’s selling by spreading FUD about your…
How Marketing Can Destroy Sales Trust Posted by By Charles H. Green June 7, 2007 When marketing overwhelms sales, the results are bad--for all concerned.
Hostage Negotiation – Lessons for Selling, Customer Service and Business Relationships Posted by By Charles H. Green May 16, 2007 How we hold ourselves hostage, and destroy sales and relationships by so doing.