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Lying to Get the Sale

Posted by By Charles H. Green February 7, 2008
The psychology of truth-telling and how it gets the sale.
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Carnival of Trust for February is Up

Posted by By Charles H. Green February 6, 2008
February 2008 Carnival of Trust
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Banks Behaving Badly: Or Is It Just Me?

Posted by By Charles H. Green January 30, 2008
Banks using sleazy, slickster sales tactics are unaware that they are actually losing shareholder value by annoying customers.
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Lessons in Sales from John McCain

Posted by By Charles H. Green January 21, 2008
Candidate John McCain demonstrates the power of transparency in selling.
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Selling in Three-Part Harmony

Posted by By Charles H. Green January 9, 2008
Jeffrey Gitomer reminds us that sales is where the personal intersects with the commercial; make it harmonious.
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Learnings from the Used Car Salesman

Posted by By Charles H. Green December 21, 2007
Used car salesmen remind us that intent matters more then words and behaviors.
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Why Your Sales Process Is Bad for Sales

Posted by By Charles H. Green December 17, 2007
The concept of sales as a business process has been overdone, with the result that sales are not being made.
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Case Study #17: Trust-based Selling in the Real World

Posted by By Charles H. Green November 15, 2007
Selling based on trust is more profitable than selling that overtly tries to maximize profit.
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Faking Customer Centricity

Posted by By Charles H. Green November 14, 2007
Customer centricity isn't automatically good; it depends on who you're in it for
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The Point of Listening Is Not What You Hear, but the Hearing Itself

Posted by By Charles H. Green October 26, 2007
The important thing about listening is not what you hear, but the fact that you are hearing.
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Trusted Advisor Associates
1405 S. Fern Street, #155
Arlington, VA 22202
Phone: 1-855-878-7801
Email: [email protected]

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