Seduced by Sales Models: It’s Not the Club It’s the Golfer
Have a look from the 30,000 foot level at all the sales models on parade. Spread out below you, reaching to the horizon, you'll find venerable models like Consultative Selling,…
Buy With the Heart, Justify With the Brain
Most business sales models are overly built on rational, cognitive "brain" notions of how people buy. The heart knows better.