Soliciting Customer Service Feedback: Motives Matter
Bad motives can ruin customer feedback analysis–and a whole lot more.
Call for Submissions for the July Carnival of Trust
The second Carnival of Trust is fast approaching and will go live on Monday July 2nd. The deadline for entries is this coming Thursday, June 28th. As I wrote when announcing the first Carnival of Trust my hope and ambition for the carnival is to begin establishing a home base, a center of gravity, for […]
Attract and Retain: People Strategy, or Roach Motel Ad?
Attraction and retention can be high-minded; or sleazy. It depends on motives.
Talk To Us
THE TRUSTED ADVISOR FIELDBOOK
The pragmatic, field-oriented follow-on to the classic The Trusted Advisor. Green and Howe go deep into the how-to’s of trusted business relationships—loaded with stories, exercises, tips and tricks, and deeply practical advice.
FIND OUT MORE
TRUST-BASED SELLING
“Sales” and “Trust” rarely inhabit the same sentence. Customers fear being “sold” — they suspect sellers have only their own interests at heart. Is this a built-in conflict? Or can sellers serve buyers’ interests and their own as well? The solution is simple to state, hard to live—and totally worth the effort.